Hey, I'm Sanya

I’m a product marketer and content strategist who loves making complex ideas feel simple and human. Over the past 8+ years, I’ve worked across biotech and healthcare, bringing together strategy and storytelling to shape how products are positioned, launched and experienced.

SEE SOME OF MY WORK:

Product Marketing | Website Redesign | Persona Strategy | Email Marketing | GTM Strategy

Wondr Health

My work at Wondr touched everything from product and lifecycle and positioning to content strategy and launch readiness. It was all about finding a better way to reach and engage eligible populations.

Here are a few projects that show how I approached messaging, personalization and the member experience:

Landing Page Redesign: Differentiating a GLP-1 Offering
EMAIL STRATEGY: Welcome Journey Redesign

Content & Brand Strategy | UX Copywriting | Content Design | B2B2C / Email Marketing

Persona Strategy: Segmenting for Adoption

Apree Health (Formerly Castlight & Vera Health)

At apree health, I worked across content design, UX and marketing. These projects range from building an in-app healthy habits experience to patient campaigns, a B2C website redesign and a new voice for the Castlight & Vera brand.

Explore the projects below to see how that work came to life across product, marketing and brand:

HEALTHY HABITS: CRAFTING AN IN-APP EXPERIENCE
Health Campaign Design: Encouraging Preventive Care
Website Redesign: Humanizing Vera’s Patient Experience
Brand Audit: Redefining Vera’s Voice & Tone

Leones

For Leones, I built the foundation for the brand’s lifecycle marketing, developing its voice and email strategy to turn a growing audience into engaged customers.

Here you’ll find the strategy behind the program, along with examples of the email journeys and campaigns:

GTM Strategy | Product Launch | Email Marketing | B2C Marketing Strategy

Email Strategy: Launching Leones’ Lifecycle Marketing

Copywriting / Creative Direction | Brand Strategy | Storytelling | Publishing Strategy

Nooria and The Whale Song

Nooria and The Whale Song is a personal creative project that grew into something much bigger: an original children’s book inspired by marine conservation and the magic of Monterey Bay. I developed the story and brand from the ground up and am currently taking it through publishing and launch.

Visit the link below to explore the book (coming soon!), meet the characters and follow along as the series grows:

Dive into Nooria's World