Hey, I'm Sanya
I’m a product marketer and content strategist who loves making complex ideas feel simple and human. Over the past 9+ years, I’ve worked across biotech and healthcare, bringing together strategy and storytelling to build brands, launch products and create experiences that move people to act.
SEE SOME OF MY WORK:
Product Marketing | Website Redesign | Persona Strategy | Email Marketing | GTM Strategy
Wondr Health
My work at Wondr touched everything from product marketing and positioning to lifecycle marketing. It was all about finding a better way to reach and engage. Here are a few projects that show how I approached messaging, personalization and the member experience:
Content & Brand Strategy | UX Copywriting | Content Design | B2B2C
Apree Health (Formerly Castlight / Vera Health)
At apree health, I worked across content design, UX and marketing. These projects range from building an in-app healthy habits experience to patient campaigns, a B2C website redesign and a new voice for the Castlight & Vera brand.
Leones
For Leones, I built the foundation for the brand’s lifecycle marketing, developing its voice and email strategy to turn a growing audience into engaged customers.
Here you’ll find the strategy behind the program, along with examples of the email journeys and campaigns.
GTM Strategy | Product Launch | Email Marketing | B2C Marketing Strategy
Creative Direction | Brand Strategy | Storytelling | Publishing Strategy
Nooria and The Whale Song
Nooria and The Whale Song is a personal creative project that grew into something much bigger: an original children’s book inspired by marine conservation and the magic of Monterey Bay. I developed the story and brand from the ground up and am currently taking it through publishing and launch.
Visit the link below to explore the book, meet the characters and follow along as the series grows.