Wondr Advanced Landing Page Redesign
Brand Messaging • UX Copywriting • Web Content Design
The Work
Rewrote all on-page copy to reflect Wondr’s updated brand voice—clear, human, confident, and friendly—while still communicating the science and clinical credibility behind Wondr Advanced.
Refined the page hierarchy to guide users through a story: What Wondr Advanced is, why it works, who it’s for, and how to get started.
Clarified product differentiation—positioning Wondr Advanced as an integrated, holistic solution (not just a weight loss medication offering).
Simplified medical language to make the page accessible and relatable to a broader population without sacrificing trust or accuracy.
Collaborated with UX and design to ensure visual structure supported readability, scannability, and conversion—especially on mobile.
Incorporated trust-building elements like clinical support highlights, testimonials, and FAQs into the layout to address common user questions and concerns.
The Challenge
Ceate a conversion-optimized page that clearly communicated the offering, built trust with users, and felt cohesive with the new Wondr brand.
Wondr Advanced, a GLP-1-enhanced program, needed a refreshed landing page that could clearly differentiate it from Wondr’s core offering—while aligning with our updated brand identity. The existing page didn’t reflect the evolved tone, design system, or positioning we’d developed as part of the 2024 brand refresh.
Findings
The redesigned Wondr Advanced page now serves as a clear, conversion-optimized entry point for users interested in GLP-1 support. It better reflects Wondr’s brand evolution, clarifies product benefits, and guides users through a seamless, engaging experience.
By combining strategic copy updates with UX-forward layout improvements, the new page helps potential members quickly understand the value of Wondr Advanced—and take the next step with confidence.